Whiteboard animation is an effective tool that helps in spreading knowledge and information with the use of advanced technology. This is also being used to promote and market professional services and businesses. The process involves a creative story that is told through the use of a storyboard with pictures. Artists draw the pictures on a whiteboard while they record the whole process.
The process is deemed as an artists’ translation of their thoughts. It becomes engaging because of the use of animation, which can easily get the attention of the viewers. For this reason, it has been adapted to promote children’s education, used in explainer videos, training materials, and in advertising ploys, such as TV commercials and video marketing.
Important Uses of Whiteboard Animations
1. Children’s education.
The videos can be watched in a variety of devices that many kids these days have access to, such as smartphones, tablets, and laptops. Through the process, children find it easier to understand complex problems and subjects. This is done through the use of the images that are appealing to them, which include their favorite characters and colorful animations. Instead of being taught a subject straight from the book, this is explained in the manner that they will enjoy and comprehend.
The videos use the language that these kids can relate to. The goal of whiteboard animations in educating children is to make the process fun. This way, they will finish the video and look forward to watching the succeeding videos. The videos serve as their teachers in a venue that is called the digital classroom.
2. Explainer videos.
This kind of video helps businesses or brands to introduce a new concept or an old one that they want to promote, in a manner that is memorable and easy to comprehend. Many businesses have already made their presence felt online by having a website and social media accounts. When a potential client clicks on a site, he will spend some time in navigating, but will lose interest if he finds it hard to understand what the company is trying to say.
This is where the explainer video will be of great help. The client can simply click and watch the video. In a few minutes, he will have all the answers that he is looking for. The stories in the videos are told in such a way that complex and simple ideas are mixed and combined in an engaging manner. These videos are effective in attracting more clients and in retaining the old ones.
Unlike a branded video that aims to sell, an explainer video allows users to get a deeper understanding of what the company or a concept is about. It makes them feel involved and important to the company.
3. Training materials.
There are many instructional videos that you can find online, but not all these are entertaining. When the video fails to get the attention of its viewer, he will not hesitate to close it and look for other materials. This is what the whiteboard animations successfully eliminate. The videos are done, knowing the kind of audience that these are intended for.
A video is loaded with animated graphics and sounds. It efficiently explains something that is complex and new to its viewers. This makes training new staff, sales force or interested applicants, easier. The videos contain everything that they have to know. These are explained in a step-by-step process that is loaded with information. The viewers get entertained as they learn.
The videos make it easier to point out processes, materials and terms, to the audience in a manner that they will understand and most importantly, retain that information. This way, you no longer need to repeat the details, which usually happens in a training setting where the facilitator is a human who uses tools, such as a board, pen or a flash presentation. While the traditional way of training people may still work at certain times, using whiteboard animation is more engaging and makes the whole process easier for the company and the trainees.
4. Advertising ploys.
The competition is always stiff no matter what kind of business you are in. You always have to think of ways to get ahead and make people interested with what you’ve got before you get beaten by your rivals. Whiteboard videos are used for advertising purposes in many ways, which include these two:
- TV commercials. The process is entertaining and more cost-efficient. It doesn’t require real actors because your concept is laid out with the use of animated graphics. This is able to capture all kinds of audiences, since the platform is new and fun.
- Video marketing. When you post or send out video marketing tools to your target audience, your goal is to make them watch the materials without feeling that they are being lured to buy. In this case, whiteboard animations can help you a lot. Your videos are fun and these are able to incorporate your message without being blunt. The videos can also be shared by your audience to other people, which can help your business in reaching out to more people.
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