Whiteboard videos are effective tools to convey your message across in an entertaining and informative manner. No matter how effective the videos may be, these can still fail if done incorrectly. What can turn out wrong in the process? You may find your video entertaining, but do you think that your audiences will feel the same about it?
You must not create only one video and hope that this can hook the attention of all kinds of people, young and old. The least that you would want to happen is for your audience to miss out the point of your videos. You know what your customers want. This is part of your marketing research. You have to devise a way to use the videos to cater to the needs of your audience.
You need the following in order to create the kind of whiteboard videos that can answer the needs of your old and potential clients:
The video must capitalize on animation and have minimal text. When planning for the script, you must already have an idea about how long or short you intend it to be. In most cases, the videos range from one to five minutes. Begin the scripting process by identifying your message. What do you want to let your target audience know about?
The flow of the script is the same as the typical ones. It must have a beginning, middle, and end. Make sure that the flow is smooth and transitions are effectively used to make the presentation appealing.
You can create your own or have a professional artist render his/her interpretation of your vision. This is the process that eats up the majority of time in creating the videos. The images are powerful illustrations that represent you in the eyes of your audience. The latter has to feel an instant connection to the videos. This can only happen if the graphics are done with the demographics of the audience in mind.
Since the on-screen text is minimal, you will make up for the other details with the use of a voice-over. The presentation may appeal new and advanced, but the voice-over gives it a human feel and a human touch.
4. Music and sound effects.
These elements boost the entertainment factor of your videos. The scenarios become more realistic with the use of effects that sound real, like the opening and closing of a door, humming of birds, and the likes. The background music livens up everything and makes the overall presentation entertaining.