No matter what kind of business you have, you must learn a thing or two on how to effectively use whiteboard animations in order to gain more attention. The process is cost-efficient. It is done using the right software in a computer.
You only need a script and the artist will convey your message through moving graphics, accompanied by narration and music that your target audience will find entertaining. You no longer need actors, location and other equipment that are needed in creating traditional commercials or infomercials. You simply need to hire an artist and tell him about your idea and what you want to achieve.
Whiteboard videos can help you in reinforcing your brand image and personality in a manner that your clients will find entertaining and can relate to. How would you know the pulse of your audience? This is vital information that you have to solve before doing the videos.
Here are the three easy steps on how to find out what makes your customers tick:
1. Why do you think your target clients need you? What can you offer to them that other similar businesses do not have? When you answer this question, you are creating a Unique Sales Proposition (USP). You can have one or create different USPs depending on the age bracket of the audience that you are targeting.
With a USP, it will be easier to begin throwing ideas with your artist who will do your whiteboard animations. The right USP can help you gain more attention since this is driven by what the clients are looking for. Coming up with your USP is easier done with the help of other people, which include your staff, clients and people who haven’t heard about you.
Talk to these people and ask them for feedbacks about your products and services. You can also ask them for suggestions on how they think you can serve them better. For those who are not familiar with your products, ask them what they patronize and why. Collect all the answers and then formulate your USP. The process has to be done on a regular basis. You can change your USP thrice a year, yearly or every other year, depending on how your business is faring.
2. Analyze your hits and misses. What are your most sought after products? What are the products that you think are good, but are not getting enough buzz? You have to use the popularity of your popular products to help boost the sales of the rest of what you have to offer.
You have to know why people are buying your top-rated products. You can create a survey or poll in order to get this done. Send out your other products as giveaways to those who will participate in the event. After this, you simply have to keep on improving what your clients like about you and exert more effort in order to boost the sales of the underperforming products.
3. Spend time in studying the competition. Every once in a while, you have to go out and check what the buzz is about with your direct competitors. Why do they click and what do they have that you don’t? You can also request for a market analysis to get detailed information on how your business is faring as compared to others. Other businesses are also studying your products and marketing ploys. All of you are after a goal, and that is to get attention that you can convert to successful deals.
After you have performed these three steps, it is easier to formulate and create whiteboard videos. You can use these to spread the word about your business, retain old clients and get more people interested about what you have to offer.